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    Report on successes and advertise with them. In press releases, case studies, newsletters, trade journals in text or multimedia, on websites or social media channels. This is what reference marketing is all about.

    Reference Marketing & Law: What is Allowed?

    Reference texts, images and films from the suppliers are subject to approval by Mercedes-Benz Group AG / Mercedes-Benz AG. This is agreed in the General Terms and Conditions of Purchase under Item 5. It explicitly states: "The contracting parties may only advertise their business relationship with the contracting partner with the prior written consent of the others."

    Start your reference request using the button below. Please note that the internal review and coordination of your request may take some time.

    The inquiry process includes a self-assessment. It maps the most important requirements for naming our company and is a prerequisite for the further processing of your request.

    The self-assessment must be completed correctly. Allow yourself enough time for this. If the self-assessment is not fulfilled, the requet will be rejected without comment.


    Reference inquiries are possible no earlier than 3 months after the product / series have been launched on the market.

    Start customer reference

    In our downloads, you can inform yourself in advance about our most important requirements regarding reference requests:

    Mercedes-Benz Cars & Vans Procurement & Supplier Quality

    International Procurement Services